B&R

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B&R is a leading global provider of industrial automation and sensor technology. Known for precision, reliability, and innovative solutions, B&R products are used to monitor, control, and optimise manufacturing processes. At PSI, we supply a comprehensive range of B&R sensors, helping manufacturers implement intelligent automation systems that deliver accurate and dependable results.

By combining advanced sensing technology with robust industrial design, B&R enables businesses to increase productivity, reduce downtime, and maintain consistent quality. Their solutions cover a wide range of applications, from position and motion detection to process monitoring and industrial networking.

What Is B&R?

B&R, headquartered in Austria, specialises in automation, control systems, and industrial sensors. The company develops products that provide real-time monitoring, precise measurement, and integrated feedback for production systems.

B&R sensors include inductive, capacitive, photoelectric, and proximity devices, as well as encoders and IO-Link-enabled sensors. Furthermore, B&R integrates these sensors with its automation controllers and industrial PCs to enable comprehensive process control and predictive maintenance.

The company focuses on modular and scalable solutions that simplify integration into both new and existing production lines. Consequently, manufacturers can enhance performance while remaining flexible in adapting to changing production requirements.

Industries Served by B&R

B&R sensors are deployed across a wide range of industries where precision, reliability, and automation are critical. Each sector benefits from accurate detection, robust construction, and seamless system integration.

  • Industrial Automation
    Industrial automation relies on precise and repeatable measurements. B&R sensors provide feedback for conveyors, robotic systems, and assembly lines. Moreover, real-time data from sensors helps optimise process efficiency and reduce operational downtime.
  • Automotive Manufacturing
    Automotive production demands high-speed, precise, and reliable sensing solutions. B&R sensors monitor positions, speeds, and motion in assembly, welding, and quality control applications. Additionally, integrated sensor systems reduce errors and ensure consistent product quality.
  • Food and Beverage Processing
    Food and beverage manufacturing requires hygienic and durable sensors. B&R offers sensors with IP-rated protection and stainless steel housings, making them suitable for washdown and cleanroom environments. Consequently, processes such as filling, sorting, and packaging can be monitored accurately without compromising hygiene standards.
  • Medical and Pharmaceutical
    Medical device and pharmaceutical production rely on accurate, repeatable measurements. B&R sensors support laboratory automation, component handling, and packaging operations. Furthermore, their compact and precise designs meet strict regulatory standards and cleanroom requirements.
  • Electronics Manufacturing
    Electronics production requires high-resolution and miniature sensors. B&R sensors provide precise detection for assembly, inspection, and testing of delicate components. In addition, their small form factor allows integration into constrained spaces without compromising performance.
  • Packaging and Material Handling
    Packaging systems require fast and reliable object detection. B&R photoelectric, inductive, and capacitive sensors are ideal for pick-and-place operations, conveyor monitoring, and sorting applications. Moreover, sensors improve line throughput and reduce errors, enhancing overall productivity.
  • Energy and Utilities
    Energy production and utility systems demand robust and reliable sensors. B&R products monitor motors, valves, and rotating machinery to maintain safe, efficient, and uninterrupted operation in challenging industrial environments.

Products Provided by B&R

B and R Products

B&R offers a broad portfolio of sensors and automation solutions designed for industrial efficiency, reliability, and connectivity. Their products support motion control, process monitoring, and intelligent automation.

  • Inductive and Capacitive Sensors
    Inductive and capacitive sensors detect metallic and non-metallic objects without physical contact. B&R sensors are ideal for position, proximity, and speed detection. Their robust designs ensure reliable performance in harsh environments.
  • Photoelectric Sensors
    Photoelectric sensors detect objects using light signals. B&R offers diffuse, through-beam, and retro-reflective models for fast, precise, and reliable detection. These sensors are widely used in conveyors, material handling, and automated assembly systems.
  • Proximity Sensors
    Proximity sensors detect the presence or absence of objects and measure distance without contact. B&R proximity sensors provide accurate detection for assembly, material handling, and machine safety applications.
  • Encoders and Motion Sensors
    Encoders provide precise rotational and linear position feedback. B&R encoders are used in robotics, CNC machinery, and automated production lines. Additionally, integrated sensors enable predictive maintenance and motion optimisation.
  • IO-Link and Smart Sensors
    B&R IO-Link-enabled sensors allow data communication between sensors and controllers. These sensors provide diagnostics, configuration flexibility, and remote monitoring capabilities, enabling smarter automation and better process control.
  • Vision and Measurement Systems
    B&R vision and measurement systems support quality inspection, part verification, and dimension measurement. These systems detect defects, monitor assembly accuracy, and ensure consistent product quality in production lines.
  • Custom and Specialised Sensors
    For unique applications, B&R provides customised sensors with specific ranges, housings, or environmental protections. Engineers can select options for temperature, chemical resistance, or compact designs to suit operational requirements.

Why Choose B&R?

B&R sensors are trusted worldwide for precision, reliability, and advanced industrial automation solutions. Products are engineered to operate accurately in demanding environments while providing consistent and long-term performance.

Furthermore, B&R’s modular, flexible, and scalable solutions make integration into new and existing systems simple. Manufacturers can combine different sensor types with controllers, industrial PCs, and networked devices to build intelligent, connected automation systems.

We are your B&R partner!

Pneumatics & Sensors Ireland are distributors in Ireland for all B&R products and components. We have in-depth knowledge of all B&R products and their applications, and can advise on any installation or replacement. To learn more, contact us today.